This October, The Estée Lauder Companies’ Breast Cancer Campaign is marking its 25th anniversary. In 1993, Evelyn H. Lauder founded the Breast Cancer Research Foundation (BCRF)® to prevent and cure breast cancer by advancing the world’s most promising research, and made the Pink Ribbon the ultimate symbol of hope and solidarity.

While the cause is something near and dear to our hearts all year round, we are taking a special opportunity this month to highlight a few products that do more than help us look our best—they contribute to creating a breast cancer-free world. And one of our favorites is this limited-edition hot pink bottle of our iconic serum, Advanced Night Repair. Not only does the bottle look gorgeous on a vanity, but it comes with a collectible keychain honoring and supporting breast cancer awareness.

Another must-have is the Knockout Eyes Collection, not only because we love the idea of knocking out breast cancer for good, but because it’s got everything you need for a show-stopping eye look. It features two of our bestsellers, Sumptuous Knockout Defining Lift and Fan Mascara, plus Double Wear Stay-in-Place Eye Pencil in Onyx, giving you the foundation for any eye look. It also has a one-of-a-kind 8-color eyeshadow palette with a range of everyday nudes, plus a few night-out worthy smoky shades. It all comes in a 25th-anniversary commemorative illustrated clutch, and 100% of the retail price goes to the Breast Cancer Research Foundation®.