Section 1 Left Glow Section 2 Primer Swash Section 2 Cropped Background Section 4 Primer Swash Top Section 4 Primer Swash Bottom
Shadow Figure
Shadow Figure
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Little Black

Primer™

Starring

Kendall Jenner

Kendall wears it with and without mascara.

Introducing

The first

Little

Black

Primer™

Full-on lashes start this way.

Wear it 3 ways

Tint

Wear it alone to tint lashes. Stays silky black
all through the day—even overnight.

Amplify

Wear it under mascara to amplify volume and length.

Set

Wear it over mascara to set lashes with a water-resistant finish.

Give Eyes the Edge

Bold Lines Big Lashes Bold Lines Big Lashes Bold Lines Big Lashes

Natural, intensified, dramatic—every lash look starts with Little Black Primer™.

Natural Eye

Natural

Be bold. Lashes, filled-in and full,
Take natural to the edge.

Tools

Little Black Primer™

Sumptuous Bold Volume Mascara

Double Wear Eye Pencil in a
shade close to natural lash color

Double Wear Brow Lift Duo

+ -

Styling Guide

  • Coat upper and lower lashes in silky
    black primer.

  • Add mascara to upper lashes only,
    as less is best for lower lashes.

  • Line between upper lashes for a
    full lash effect.

  • Fill-in and groom brow.

Intensified Eye

Intensified

Spike your eye color. This look makes eyes pop.

Tools

Little Black Primer™

Sumptuous Infinite Daring Length +
Volume Mascara

Double Wear Eye Pencil in a contrast
shade to your eye color. (The more the
contrast, the more your eye color will pop.)

Pure Color Envy Sculpting Eye
Shadow 5-Color Palette

Double Wear Brow Lift Duo

+ -

Styling Guide

  • Coat upper lashes with silky black primer.

  • Add mascara to both sides of upper lashes.

  • On lower lashes, apply silky black primer
    or a different shade of mascara.

  • Line upper and lower lashline, then smudge
    with a coordinating shadow.

  • Fill-in brow and highlight browbone.

Dramatic Eye

Dramatic

Pitch black lashes.
2 winged liners. All attitude.

Tools

Little Black Primer™

Sumptuous Extreme Lash
Multiplying Volume Mascara

Double Wear Eye Pencil in a deep
rich shade (try Sapphire or Night Violet)

Double Wear Gel Eyeliner in a
coordinating shade

Double Wear Brow Lift Duo

+ -

Styling Guide

  • Coat lashes with silky black primer.

  • Give lashes lift and curl: Sweep
    mascara from root to tip, then press
    wand back at tip and hold for
    5 seconds to curl.

  • On lower lashes, apply silky black primer
    or a different shade of mascara.

  • Wing your liner: Line upper lashline
    with pencil, then wing out.

  • Over it, apply gel liner to intensify.

  • Fill-in and shape brow.

Primer Wand
  • Left
  • Right

Give Eyes the Edge

 

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